Lob Reviews & Product Details

I really like that I can build out our HTML templates in Figma now and push cleaner, more consistent designs into Lob. It takes a lot of the guesswork out of layout work, and it’s way easier to collaborate with non‑technical folks before anything ever hits production. Review collected by and hosted on G2.com.

Still thinking through the “official” dislike, but the main friction point for me is that when something fails, the error messages can be pretty cryptic. You usually end up digging into logs or reverse‑engineering what Lob meant instead of what it actually said. It slows down troubleshooting more than it should. Review collected by and hosted on G2.com.

I use Lob for automating important notices via mail, which is really helpful. I particularly like using webhooks via Iterable. We have a lot of communications to send for compliance and legal, and being able to automate those via webhooks with Iterable events instead of sending things out manually is a big plus for us. Review collected by and hosted on G2.com.

I wish that they had an integration with Iterable so we could get more information about failure reasons for webhooks specifically. If a webhook fails, our view is very limited. We only get information about a webhook failure if the webhook makes it to Lob. Since there isn't an integration, if the webhook fails while in Iterable, we aren't notified and we don't know what went wrong. I think an integration would bring more clarity to our setup. Review collected by and hosted on G2.com.

I love that Lob makes our company more efficient and it's very fast and optimized for multiple types of mail and postage. The initial setup was pretty easy and smooth because our devs had an idea of how we worked, and the incorporation of their APIs in our platform was very smooth. The features are, like, a deal breaker for us because we get to use Lob's optimized features to incorporate them into our platform, allowing our customers to use our mailing services very easily. Review collected by and hosted on G2.com.

I think a major issue I have with Lob is just tracking, especially when it comes to yearly tracking. Sometimes it's hard to get information on the volume I'm using for my enterprise, and the overview of the platform is lacking. So I end up having to ask support for help. Review collected by and hosted on G2.com.

I like how user-friendly Lob is. It's just easy to use, which makes it nice to be able to log in and see everything in one place. This user-friendliness also makes scaling easier. Review collected by and hosted on G2.com.

I would like it to help more with undeliverablilty of addresses, and be able to break down pricing by week instead of month. Would also like to have a feature that shows when the mail piece actually got delivered to the mail box, not just in one place where you see it was actually sent from USPS. There were some clunkiness with the account set up at the beginning but it's been resolved. Review collected by and hosted on G2.com.

Lob is a powerful direct mail automation platform designed to simplify and scale physical mail workflows. best features like Automated Direct Mail, Address Verification, Tracking & Analytics, Templates & HTML Support & Custom Integrations Review collected by and hosted on G2.com.

Lob is a powerful platform for direct mail, but it comes with a few limitations. It primarily focuses on U.S.-based mailing, with limited international support. While it supports HTML-based templates, design flexibility can be constrained for more complex layouts. Once mail is sent, it cannot be canceled or recalled, which makes real-time troubleshooting difficult. For large-scale campaigns, Lob can be more expensive compared to traditional bulk mail providers. Delivery times may vary depending on third-party print partners, and accurate data formatting is crucial—any inconsistency can lead to processing errors. Additionally, while Lob provides robust APIs, technical knowledge is often required to set up and manage integrations effectively. Lastly, it lacks built-in A/B testing tools, requiring manual effort to compare campaign performance. Review collected by and hosted on G2.com.

{"I appreciate the robust API that Lob provides, which is flexible enough to accommodate multiple types of pieces.","I value the ability to receive real-time events for letters via webhook data, which aids in building reporting and insights.","I find the setup process relatively easy, especially for individuals who are technically oriented and familiar with APIs.","I love how Lob allows us to send direct mail on demand, executing quickly compared to traditional mail houses.","I am impressed by the speed of execution Lob offers, enabling us to quickly test, iterate, and deploy new creatives effectively.","Lob's API is one of the better ones out there, being reliable and having a relatively complete feature set."} Review collected by and hosted on G2.com.

I believe template management in Lob could be significantly improved. Currently, everything relies heavily on HTML, which poses a challenge, especially for marketing users who aren't developers. It essentially requires one to be an HTML developer to create or edit designs, which is not user-friendly for most. If Lob incorporated a Canva-like or drag-and-drop editor, it would lower the entry barrier and make interfacing with the platform much easier for the average user. Review collected by and hosted on G2.com.

Lob is incredibly easy to use to generate direct mail campaigns and evaluate their success. Lob support is always available to jump on a call to help when needed. Review collected by and hosted on G2.com.

There is a small learning curve but Lob was readily available to help orient me to the product and co-build my first campaign. Review collected by and hosted on G2.com.

What I like most about Lob is that it keeps me in the loop. I check my inbox every day for emails from Lob so I can stay on top of what’s happening in my organization. Review collected by and hosted on G2.com.

Other than receiving notifications, I don't use the actual platform too much. I use it more like a modern RSS feed. Review collected by and hosted on G2.com.

I like that Lob is automated and easy to use. It makes sending checks and letters so straightforward. The initial setup was very easy and user-friendly, which I really appreciate. Review collected by and hosted on G2.com.

It can get quite expensive with high volume Review collected by and hosted on G2.com.

I appreciate the automation features of Lob, which make triggering mail campaigns smooth and hassle-free. The platform is very easy to use, and setting it up was very simple. Review collected by and hosted on G2.com.

Nothing at the moment Review collected by and hosted on G2.com.